Yahoo Buys Video Ad Company For $160 Million

It’s definitely business as usual as Yahoo! has just acquired video advertising company Maven Networks Inc. to the tune of $160 Million. While the board deliberates on Microsoft’s offer, Yahoo’s latest acquisition has turned Maven into a subsidiary owned by the search engine company.

Companies like Sony BMG and CBS Sports have been using Maven’s platform to distribute their online video. Basically, media companies use Maven’s platform to insert their ads to videos. This deal lets Yahoo sell video spots which advertisers can place their ads.

Did Microsoft know that Yahoo was planning on buying Maven? It seems that with this latest acquisition, Yahoo is looking better and better in Microsoft’s eyes.

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This entry was posted on Thursday, February 14th, 2008 and is filed under Internet News. .

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One Response to “Yahoo Buys Video Ad Company For $160 Million”

1
katalsytcz
February 15th, 2008 04:25

Watch out BB - you might start looking lucrative to yahoo’s eyes pretty soon….

Get your connection stabilized so we can play cz. And about my blog, the only hit it would get is a hit on the wall… lol

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