Google AdSense For Flash Games
Google has announced that it will be bringing Adsense to casual games to give small game publishers and portal owners a better chance to earn revenue. Flash game portals usually place ads on the individual game pages. Google has stated that they will not be publishing games.
Google in-game team manager of advertising, Greg Shaffer, stated:
“The content of a game is not the same as a news article. Nobody plays Diner Dash to find a diner or get ads about plates served up to them.”
It seems that with Google’s acquisition of AdScape Media earlier this year, the search engine giant will be providing in-game ads to flash games.
High five to Eric Lai.
Technorati Tags: Google, Flash Games
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July 20th, 2007 01:04
I knew there was a reason for me to continue developing in Flash! Hmph. This is interesting news. Can’t wait to see how it’s finally implemented.
July 20th, 2007 01:13
I wonder how relevant the ads will be in-game. Maybe developers will have to add keywords within the game.
July 20th, 2007 02:23
That’s a good point. I dunno, there are lot of details that sound like they have to be fleshed out to the public ya know?
July 20th, 2007 02:29
Yeah, it wouldn’t be good if your kid was playing an educational game and an adult ad shows up in between levels
July 20th, 2007 02:56
It’s going to be interesting to see how Google handle this.
First of all, to the best of my knowledge, Google have no previous experience with games.
Additionally, I want to know how the game experience will be affected by advertising.
I can see ways in which in-game advertising would work — with strategy games, for example — but there are going to be obvious limitations and maybe even problems with other types of games, such as action games.
It’s worth mentioning that there are much better examples of in-game promotions, such as music and video, which lend themselves better to the interactive nature of any game…
July 20th, 2007 03:12
Especially with the nature of flash games. The pace is fast. The only areas I can think of where the ads could be easily placed are at the start, in between levels, and at the end of the game.
This will be interesting to see.
July 20th, 2007 04:15
I wonder how keywords will be added into games.
July 20th, 2007 04:20
Probably in the comments. Maybe a custom comment hmm
July 20th, 2007 04:44
Or as global variables passed to the flash movie on embed. I think that’s how urls are often passed to flash movies that are ads.
July 20th, 2007 05:15
That’s right. That’s probably how they’ll do it.
July 20th, 2007 06:22
Yeh I wonder how Google plans on displaying relevant ads to the games. I’m curious to see how this works.
July 20th, 2007 12:03
[…] Google AdSense For Flash Games - Brown Thoughts […]
July 20th, 2007 20:43
This will be interesting!
shaun - the game companies will probably jump all over that advertising.
July 20th, 2007 22:47
They probably will. When this goes full swing, popular game portals will probably offer options of playing games with and without ads. For a fee of course.
If Google is able to display relevant ads in-game, we should make our own game portal too hehe.
July 21st, 2007 14:13
Unfortunately Google disabled my Adsense claiming I had invalid clicks (clicking my own ads or having illegal software) I was a member for only 3 weeks, and they told me I can NEVER reapply EVER! You can try to overturn it, but they send you to a forum to do so! Less than 3% ever get a second chance and they aren’t going to pay me my $12.00 either. They claim they don’t have to explain anything to me and basically told me leave! I don’t know what I did wrong, I barely knew how to use it. Apparently Google is above the law, they disabled John Chows account recently. Don’t depend on it! I am switching to Yahoos new program
July 21st, 2007 14:40
Yahoo’s service is getting better. I’m going to take a look at their TOS.
July 21st, 2007 19:18
I’m curious to see how this will work.
I use Adsense I’ve made a whopping $70 in a little over five weeks.
I’ll try not to spend it all in one place.
I made one illegal click, not intentionally, but I emailed them immediately. I received an email stating that they realize this happens occasionaly and to be careful.
I’ve been curious about Yahoo but haven’t tried it out yet. I know you cannot have Yahoo and Google on the same page. I might test it on my static page.
July 21st, 2007 19:38
They’re bringing ads everywhere - sites, prints, flash stuff and who knows? We’ll be seeing the “Ads by Google” symbol everywhere LOL
July 21st, 2007 19:49
@Vegan Momma:
I bet that $70 triples real soon
@Shankar:
Hehe the next step for Google is to put their ads on milk cartons, cereal boxes, and into the malls
July 23rd, 2007 04:21
I’ve not made much with adsense, but I’ve only just optimized my site. I wonder how this venture will turn out.
Has anyone had any luck with the new Referrals 2.0 system?
July 23rd, 2007 04:26
The referrals system? None for me yet
July 23rd, 2007 14:03
Yeah Referrals 2.0 basically puts adsense advertisements on your site, which don’t work if they are clicked. Instead the user has to sign up/buy for whatever the advert was for.
July 23rd, 2007 19:36
[…] Google Adsense For Flash Games Announced - Google recently announced they are going to incorporate their Google Adsense system into Flash based games. […]